Graphic design is intended to express and communicate ideas that resonate with its audience.This involves a process of critical analysis to understand companies’ messages and target markets. The process is in itself an essential tool of self analysis. The result is an identity that is unique to you, the client.

Visual balances are found between utility, beauty, intellect and emotion – a purely aesthetic approach is insufficient, and pure functionality will not attract, excite or appeal. As attention spans shorten in a visually chaotic environment, simplicity becomes more critical.

Design inspired by principle rather than fashion will be remembered, and endure.

F-MS can guide your company through the entire design process, or work on a single project. You will have one person as a point of contact, who is always accessible. Budgets and realistic deadlines can be agreed in advance. With our specialists in all the allied fields of website construction, photography, illustration and printing we can offer you a comprehensive and flexible design service at affordable prices.

Brochure design for: Telecommunications company, Arboretum Annual report – Anya Yeatman

Illustrative styles – Johnny Bull